Crowdcube's Annual Report Is Impressive

A man's hands turning the pages of a report.

We're used to reading stories about successful equity raises on Crowdcube - there were 29 of those in the first quarter of 2017, raising around £23 million. But Exeter's equity boys just published their latest annual report, which tells us what the company looks like from the point of view of the equity platforms owners, rather than its customers.

Equity Crowdfunding - What Does Success Look Like?

Outdoors, night: man shakes a bottle of champagne over a cheering crowd

What counts as success in equity crowdfunding? Investors need to know what they can expect. Startup investing can be a long process, with multiple stages. The company may have no revenue, so it won't be paying dividends.

It will be a long before the shares are listed on any exchange, or an over-the-counter market (OTC), so your investment will be 'not readily realisable.' (That's the regulator's jargon for saying that you're stuck with it, and you'll be lucky if you can find a buyer.)