Crowdfunding is a brand new invention. As these new, agile firms shape the market, they adapt and improve their business models in favour of what works for them and their customers.
Yesterday, we heard that RateSetter had entered into an arrangement with SyndicateRoom. The former is a lending platform, the latter, an equity crowdfunding platform. Under the agreement, the two alternative finance platforms will now refer their customers to one another, to provide a better service and meet more of the funding needs of new and growing businesses that are SyndicateRoom's and RateSetter's customers.