Innovation, Marketing, and Testing

A Brompton bicycle folded, against a brick wall.

Crowdfunding new product development can be a good idea for investors because it allows you to get some working capital to make a prototype without having to convince people that your product is feasible and sufficiently different to attract customers. If you find  big enough crowd to fund your prototype, your Phase One can be your R&D as well as your market research.

TV Sitcom Asks the Crowd

Raised by Wolves cast photo and Kickstarter announcement

A popular TV programme has decided to raise money from crowdfunding to make a third series, after Channel Four declined to re-commission it.  Is this the start of a trend?

We've already seen companies like Wet Zebra and Unbound do it with books, so why shouldn't the crowd replace TV commissioning?

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