1. UK - Equity
The equity crowdfunding campaign just run by Mr & Mrs Smith wasn't just an enormous financial success - successfully raising £6.2 million - it was a brilliant piece of brand-building and international publicity, according to Growth Business.
The boutique hotel brand has been trading for fifteen years, and when it went to its customer mailing list and asked if they wanted to buy shares in the business the money flowed in. The company told Growth Business: