investment crowdfunding

Crowdfunding For Brands? Not For Us!

Young woman whispers in friend's ear

Crowdfunding is fashionable, but that's not why we like it. Crowdfunding allows ordinary women and men to support businesses they believe in, create value and share in the success and the profits.

But old-fashioned marketing types have hi-jacked crowdfunding and turned it into a way of making big, old-fashioned retailers look informal and adventurous and innovative.

This article is a warning to our readers - don't get fooled!