The Rise Of The Social Shareholder

a social gathering of shareholders

As more people invest in unlisted secutities, it's no surpise that social platforms should evolve to serve social shareholders. This week we learned that Capdesk, a Danish startup, will be opening an office in London in February.

“The identity (of) a shareholder is changing – return on investment is no longer the sole motivator to invest, it is also about the experience. Capdesk accommodates this change and encourages founders and investors to explore synergies to help the business.” Casper Arboll, co-founder.

The firm only launched  in November 2015 in its home city of Copenhagen. Within twomonths, Capdesk reached more than 1.200 users and customers all over Scandinavia, including some of the largest law firms.  So isn't it rather ambitious to approach the UK market so soon?

“Many things are currently happening in Great Britain. Several hundred companies in 2015 were financed through equity crowdfunding, and that’s only the beginning.”Christian Gabriel, co-founder.

The company's co founders both held roles with FundedByMe, a crowdfunding platform based in Stockholm that is generally rated a key player in Scandinavia.  They also founded Heartreacher, a crowd marketing agency.

It's early days for Capdesk, but there's no doubt that equity crowdfunding will reshape shareholder relations, so this is a phenomenon to watch, and perhaps a company, too.